Neebo.com (Lincoln, NE)
Ketchum (Chicago, IL)
Neebo.com Free Textbook Rental Program
December 2011 – January 2012
$185,000 ($315,000 with ads)
Neebo.com, a division of the Nebraska Book Company that launched in January 2011, rents and sells college textbooks. Neebo and Ketchum, which has an ongoing relationship with the company, rolled out the second iteration of a free textbook rental campaign to increase brand awareness and up-sell other textbooks. ...