LONDON: Mobile telecommunications giant Vodafone has handed a lucrative global b-to-b brief to Text100.
The agency will support Vodafone's business-to-business comms across Europe, Asia-Pacific, Africa, and the US.
The firm initiated a global review of its international b-to-b PR support earlier this year, led by group comms director Matt Peacock and head of enterprise and industry analyst communications Nicola Rossie.
The brief, thought to be worth a six-figure sum, calls on Text100 to provide strategic planning, global campaign management, and ...