NEW YORK: Lisa Altobelli, GM of Text 100's New York office, died this past Tuesday, March 30 after a seven-month battle with lung cancer. She was 37.
Altobelli joined Text 100's San Francisco office in 2001 as an account manager. In 2004, she moved to New York and became GM of that office in 2007. She was the client advocate for the agency's Fujifilm account, as well as working on other key accounts like IBM and Pop Tech.
“She was an extraordinary ...