NEW YORK: Text 100 is set to launch a permanent presence in online social network Second Life by opening an office on its private island, the first global PR agency to officially do so.
In an exclusive preview given to PRWeek, CEO Aedhmar Hynes and EVP Georg Kolb discussed the impetus for the digital incursion, as well as what they plan for their virtual office. The virtual island is scheduled to open to the public sometime on or after August 21.
Second ...