Teva places '09 as 'Year of Affordable Healthcare'

WASHINGTON: Teva Pharmaceuticals USA launched its first awareness campaign on February 10 to raise understanding about the economic value of generic drugs as the US prepares for the possibility of healthcare reform in 2009.

“We want to remind Americans, particularly in the current economic climate, of the savings … that generic drugs provide,” said Denise Bradley, senior director of corporate communications, North America, for Teva, by e-mail.

The “Year of Affordable Healthcare” campaign targets legislators, media, and consumers, ...