Client: Blue Planet Software (Honolulu)
PR agency: Grayling Connecting Point (San Francisco)
Campaign: Tetris' 25th Anniversary
Duration: June 2009-June 2010
Budget: Approximately $250,000
Blue Planet Software is the exclusive licensing agent for The Tetris Company. Created by Alexey Pajitnov in the Soviet Union in 1984, Tetris was owned by the Soviet government until the mid-1990s. Video-game designer and entrepreneur Henk Rogers went to the Soviet Union in 1989, won some licensing rights for Nintendo, and met ...