After a tumultuous 2007, I offer below some predictions for 2008. Apologies to William Safire, my favorite columnist who popularized this gimmick during his long stint at The New York Times. (Answers below. Note: "all" or "none" are OK.)
1. The biggest PR success story will involve: (a) the resurrection of a famous political candidate's campaign after personal revelations seemingly torpedo it; (b) salvation of a top consumer brand after a serious health/ safety scare; (c) the Bush administration's latest "public ...