Almost seven years ago, Procter & Gamble announced it was ditching the commission system for paying its ad agencies, and instead directly pegging payment to brand sales.
Almost seven years ago, Procter & Gamble announced it was ditching the commission system for paying its ad agencies, and instead directly pegging payment to brand sales. The simple truth was that some agencies had become complacent, and only the most creative and results-driven agencies would survive. The sense of indignation from some agency ...