Since the '90s, illegal manufacture and use of methamphetamine has swept across the US. Tennessee has been hit particularly hard: In 2004 and 2005, it ranked second for meth lab seizures.
Understanding that law enforcement can't do it alone, Gov. Phil Bredesen authorized funding for an effort, in conjunction with the state's district attorneys general, to raise awareness of meth's effects on users, their families, and their communities.
Strategy
"The over-riding strategy was to design and implement a campaign that would cut ...