MINNEAPOLIS: Mattress and pillow manufacturer Tempur-Pedic has selected Carmichael Lynch Spong as its PR AOR following a competitive review.
Carmichael Lynch has also been named creative AOR for the company. Edelman was awarded the PR business for Tempur-Pedic in 2005. An Edelman representative said the firm is still working with the mattress company on financial PR.
Tempur-Pedic representatives were not immediately available for comment.
“[Carmichael Lynch's] work for iconic brands such as Subaru and Harley-Davidson struck a personal chord as they built upon each ...