VANCOUVER: Telus has rolled out the red carpet for the world premiere of Jag Jeondeyan De Mele, a Bollywood movie in which one of Telus' smart phones, the Blackberry Curve, is integrated in the movie.

Telus has invited VIPs from the South Asian community, as well as the BC premier and the Vancouver mayor, to the opening on Monday, February 16th.

“We knew in terms of ethnic media that we would get coverage,” said Jatinder Rai, general manager ...