Not every tech story is a Google. Craig McGuire finds out how to place b-to-b
When Porter Novelli signed Scalable Software in August 2005, the Houston-based compliance solutions maker was not exactly a media darling.
Despite starting with a client with no customers, no name recognition, and a paltry monthly PR budget of $8,000, PN has since scored mentions in The New York Times, eWeek, Government Computer News, InfoWorld, Red Herring, Compliance Week, and, most recently, July hits in CSO magazine and ...