Comms and marketing units are being integrated to create cohesive strategies, but do the opportunities outweigh the challenges?
Simon Sproule, corporate VP of global marketing communications at Nissan Motor Company, has two words of advice for communications leaders whose companies are merging their marketing and PR units: “Embrace it.”
Sproule took the helm of Nissan's newly combined department in 2010, a change he says started at the company with CEO Carlos Ghosn.
“[Ghosn] said, ‘Look, the world is ...