LOS ANGELES: When it comes to crisis communications, what's the difference between handling an Exxon oil spill and a Janet Jackson wardrobe malfunction?
Three points, according to a new crisis evaluation tool modeled after the Saffir-Simpson Hurricane Scale.
LA-based Tellem Worldwide last week announced it has created a proprietary five-point "crisis scale" to help clients and agencies better understand and manage how bad their problems are when scandal strikes.
"Clients always ask, 'How big is my crisis?'" said Tellem founder Susan Tellem, who ...