Journalists and analysts attending NXTComm, the biggest telecommunications-related trade show of the year, are barraged with press releases, product announcements, and events to attend, so getting their attention is not easy.
But lining up face-to-face meetings was a must for Tellabs, a telecom network vendor.
With
the help of Strategic Communications Group, Tellabs used its local
knowledge of Chicago, the location of the company's headquarters, to
reel in visitors to its booth for a firsthand glimpse of its new 7100
Nano, a product ...