Placement: Buenos Dias KVEA-TV (Los Angeles), April 19
Who is your client, and what are its media goals?
Josette Robinson: Our client is BMW of North America, and it wanted to communicate to Southern California Hispanics the opportunities in pursuing a career as a BMW automotive technician through the company's MetroSTEP program.
What made Telemundo's Buenos Dias a good target, and how did you pitch the producers there?
Robinson: Buenos Dias is a well-respected LA morning show that reaches millions of people in the ...