'Teen Vogue' reaches teens at the mall
Spending may be down, but that doesn't mean teenage girls won't still go to the mall. Teen Vogue is taking advantage of this popular hangout by opening the Teen Vogue Haute Spot in a mall in Short Hills, NJ, The New York Times reports.
While the location won't sell merchandise, it will be a place for girls to relax—and get hit by marketing messages. Open from November 28 to December 26, the Haute Spot will have snacks, drinks, clothes ...