Tech companies and their agencies continue to pursue better measurement and use of data. PRWeek's Keith O'Brien and Aarti Shah recently hosted an Airfoil PR-sponsored roundtable discussion in the Bay Area on the topic.
The economy
Keith O'Brien (PRWeek): In this economy, do your clients and executives know the benefit of being active or is it duck down and wait for everything to blow over?
...
For full access login or subscribe below:
Already a paid subscriber?If you are a current, paid subscriber to PRWeek, your login information should have been e-mailed to you at the begining of your subscription. If you need your log in information, you can use the
forgot password link on the login page to have your password reset and sent to you. If you need to change your email address or require further assistance, please contact us at
subscriptions@prweek.com.