LOS ANGELES: Mobile payment technology startup Bling Nation hired PR agency Golin Harris to be its AOR and build awareness of its product, including consumer education, media relations and social media.

For about the last year Bling Nation had been retaining an unidentified, Atlanta-based PR agency that specializes in finance because the startup's product is a financial service. But Bling Nation CMO Judy Balint said the time had come time to find an agency with broader expertise.

“We felt GolinHarris were best suited, ...