Tech PR is making a return, though some say it never went away.

Nobody in tech PR wants to party like it's 1999 again. They're more content to party like it's 1996. While no one is quite ready to break out the champagne, those in tech PR are feeling quite confident that the worst is over. The hand-wringing of a year ago is all but gone, and the cautious optimism of even six months ago is now sounding more optimistic than cautious. ...