In the news

At a recent AARP exposition, Nintendo set up a booth, displaying the many Wii games, such as tennis, popular with the 50-and-older demographic. The booth's presence reflects a real change in technology use and consumption by this age group.

Myths about "older" consumers should be dispelled by the fact that the 91-million-sized group has trillions in spending power, much going to products not traditionally targeted to them.

Today's seniors are baby boomers, ...