WASHINGTON: A coalition of PR, publicity, and film marketing companies recently developed a campaign around "The Last Mountain," a documentary film launching today intended to educate the public about the strip-mining process of mountaintop removal.
The campaign, led by Dada Films, PR Collaborative, Falco Ink, and Fredell Pogodin and Associates, aims to educate and shape public opinion around the issue and to draw attention to an upcoming West Virginia march against the practice.
The groups are harnessing traditional media relations, social media, speaking, and events opportunities ...