SALT LAKE CITY, UT: Frozen yogurt company TCBY named Trevelino/Keller Communications Group its AOR as it looks to regain relevance in an evolving product category.
The scope of work includes social media and consumer PR. The agency is supporting initiatives around the brand's 30th anniversary and promoting a new brand identity, store design, and self-serve model. It is also developing a health-centric campaign dubbed “Healthy Truths,” set to launch in a few weeks.
Agency principal Dean Trevelino said: “The category was very ...