SCOTTSDALE, AZ: Taser International selected Shift Communications as its AOR to help battle the public's negative perceptions about the brand, explained Jeff Kukowski, EVP of marketing at the company. He confirmed that the account is in the high-six-figures.
The agency will handle media relations, social media, and consumer messaging and strategy around the well-known electronic control devices for consumers and law enforcement. Shift will also help launch a consumer product called Protector, which aims to prevent mobile use while driving, as well ...