With more than 30 years operating as a "customer experience consultancy," TARP Worldwide was a pioneer in the field of customer satisfaction research.
But rapid changes of ownership of the company and ill-advised rebrandings had dimmed its profile over the past 10 years. When TARP was acquired by the private equity firm Alfred Street Partners last year, it decided to aggressively relaunch its brand and tout its new management team to customers and the media.
Strategy
TARP tapped Strategic Communications Group. "They said ...