Marketing is now about turning brands into content producers, rather than creating 30-second ads. Steve Barrett talks to Target CMO Jeff Jones about content, risk taking, and bucking the CMO turnover trend.
If the accepted wisdom is true that the average tenure of the modern CMO is about three years, then Target's latest incumbent in the post has a lot to live up to.
Jeff Jones joined the Minneapolis-headquartered retailer in April 2012 as EVP and CMO, but he followed ...