MINNEAPOLIS: Target is leveraging its newly launched A Bullseye View online magazine to engage consumers throughout the holiday season.
The retailer launched the online publication, which has its own Twitter handle, in September to connect with fans in a “unique and different way,” said Eric Hausman, communications manager at Target.
“We didn't launch it for the holidays, per se, but as we think about outreach and efforts to tell our stories during the holidays, this is certainly something we're taking ...