What a difference 12 months can make. In last year's Career Guide, headhunters and agency executives said demand for PR pros was enormous and showed no signs of slowing. In 2008, by contrast, many insiders are using adjectives like "sober," "cautious," and "turbulent."

Don Spetner, CMO at executive recruiting agency Korn/Ferry International, says his firm has close to 70 active searches, nearly all of them communications posts at corporations or large organizations. That is a lot of searches, he notes, but ...