From entry level to the highest ranks, Tanya Lewis takes an in-depth look at the state of talent in PR

Demand for PR talent is enormous – even greater than last year – and it shows no signs of slowing. PR's value as a business asset con-tinues to increase and drive profitability, demand, and expansion. Agencies and corporations alike still struggle to find mid- and senior-level talent, and candidates at all levels are increasingly selective and demanding. Junior positions seem relatively ...