Your article on PR firms serving tech clients ("Startup culture," October 30) was excellent, but it touched only briefly on the problem of clients asking the agency to take payment in stock instead of cash.
Our industry has been around this track at least three times - the results have not been good.
The idea seems flattering to some PR people - after all, the client's executives are inviting you to join them as a partner in the business. But in practice, ...