An e-mail Q&A with Rene Mack rmack@webershandwick.com, president of Weber Shandwick's travel & lifestyle practice, New York
PRWeek: What are some of the current trends in travel/tourism PR?
Mack: According to the Country Brand Index, a global research study Weber Shandwick conducted with FutureBrand, voluntourrism [and] accountablity (going green) are two major trends that are going to continue to rise in popularity among influential travelers. Look to see countries as well as hotels, cruise lines, and airlines incorporating these initiatives into broad-based ...