Earlier this year, a small law firm in Alabama grabbed national headlines by filing a lawsuit against Taco Bell asking them, “Where's the beef?" Their suit claimed the meat contained in its tacos couldn't, in good conscience, be called beef given only 36% is true meat and the majority a mysterious “filler.” Something very interesting happened as a result of this lawsuit—a new corporate communications paradigm may have been created.
Immediately after the firm filed its case, it ...