IRVINE, CA: Less than three months after the E.coli outbreak in the northeast that caused Taco Bell to shut down a number of its restaurants, the Yum Brands subsidiary once again finds itself in the midst of another crisis communications effort.
This time however the cause of the problem was a group of rats caught on tape running amok inside a Taco Bell/KFC restaurant in Greenwich Village in Manhattan on February 23.
Taco Bell, fellow Yum Brands company KFC, franchisee ADF ...