Client: Children's Healthcare of Atlanta (Atlanta)
Agency: Jackson Spalding (Atlanta)
Campaign: Strong4Life
Duration: February - December 2011
Budget: $165,500
Controversial ads followed by an ongoing PR campaign helped Children's Healthcare of Atlanta and AOR Jackson Spalding jumpstart conversation about childhood obesity.
Tim Whitehead, Children's VP of marketing and communications, says the public was ignoring the issue despite prominent national studies revealing Georgia has the second highest rate of childhood obesity in the US.
“Our own ...