T-Mobile snags Big Fuel as social media AOR

SEATTLE: Leading mobile communications company T-Mobile USA hired Big Fuel as its social media AOR following a competitive RFP process.

The digital shop will handle various social initiatives including brand channel management; social media strategy, analytics, and reporting; development of custom social campaigns; content development; and social media support for the brand's existing marketing communications efforts.

With a young customer base and large online following on channels like Facebook and Twitter, T-Mobile decided to seek out its first-ever social media AOR as ...