SAN DIEGO: The Canadian Consulate has hired Stoorza, Ziegaus & Metzger's to promote the formation of strategic alliances between Canadian and California biotechnology companies.

The Canadian Consulate originally contacted the PR agency two months ago to assist with community and media relations.

SZM helped the consulate frame its message of forming strategic alliances between Canadian and San Diego biotechnology companies at a California business forum that occurred in late November.

'We did a community relations program that set up interviews ...