TORONTO: Sysomos, a company that has quietly operated since 2005, will officially launch two new services on June 4 that are more than three years in the making: Sysomos MAP and Sysomos Heartbeat.

Sysomos' flagship product, Media Analysis Platform (MAP), allows users to measure and monitor social media conversations on blogs, social networks, Twitter, and other online outlets. It provides a variety of metrics and data including key influencers, age and gender of social media participants, and sentiment. Sysomos ...