SYRACUSE, NY: Syracuse University's S.I. Newhouse School of Public Communications and the W2O Group have come together to create The W2O Group Center for Social Commerce.
W20 Group CEO Jim Weiss is an alumnus of Newhouse and hopes the partnership between the school and his agency will allow students and faculty to gain and share expertise in the area of social commerce. His firm has invested $100,000 in the partnership.
Social commerce is defined as what happens when social, online, digital ...