Symantec wanted more seamless communication for its Vision 2008 conference, which had about 4,000 attendees. The conference includes an exhibit hall consisting of about 40 vendors.
In years past, simple audio announcements were used to alert attendees to activities in the exhibit hall. This year, the company switched to Twitter.
Strategy
The challenge was to drive traffic to its partner exhibit hall, while retaining a “traditional” tradeshow experience.
Symantec worked with Bite to develop a visual “mash-up” called the Symantec ...