NEW YORK: Symantec, the maker of Norton computer anti-virus software, has selected Edelman as global AOR for its consumer business unit.
The assignment expands on current work done by Edelman for Norton in multiple markets.
Edelman will be responsible for building brand awareness of Norton in more than 35 countries. The agency has worked with the brand since 2008 in regions spanning EMEA, North America, and South America.
“Norton is a global company that needs a global partner to help ...