Who is your client? What are its media goals?
Amy Farrell: Sylantro Systems provides the leading Multiplay Application Feature Server technology, which enables rich, hosted IP communication services across fixed, mobile, and cable networks. [Its] media goals are to raise awareness and position the company as a thought leader in this space. So we decided on a campaign aimed at key trades that was centered on... CEO Marco Limena.
What made FierceVoIP such a good hit for the company? How ...