SAN FRANCISCO: Sybase has selected Bite Communications as its AOR after the international agency opted to create a new division to sidestep potential conflicts with its existing clients.

Incisor Communications will be a part of Bite, but there are no plans to spin off the organization into an independent entity, said Jason Clarke, VP of business development and marketing at Bite.

"With so much consolidation in the marketplace, we wanted to find ways... we could represent ...