Earlier this month, when CareerBuilder.com sought a new way to reach tomorrow's work force, it turned to Erik Hauser and his firm Swivel Media.
Founded in 1999 by Hauser, who sees Swivel as a "media agnostic" firm that exists across the marketing spectrum, Swivel launched a campaign to encourage college students to participate in an Interview Aptitude Test. The test takes place inside a customized video booth and generates feedback on the interview.
Hauser's firm specializes in experiential marketing (EM), ...