Client: Sweet'N Low, a Cumberland Packing brand (Brooklyn, NY)
Agency: Kellen Communications (New York)
Campaign: Nice Work Promotion
Duration: September 20-December 15, 2012
As part of ongoing efforts to reach out to younger consumers while also maintaining strong relationships with existing older customers, Sweet'N Low and AOR Kellen Communications partnered with producers of the Broadway musical comedy Nice Work If You Can Get It.
“It was a nice fit to embrace young and current consumers because the show's demographic ...