Client: Svedka Vodka
Agency: Shadow PR
Campaign: Svedka_Grl Comes to Life This Halloween
Duration: September – November 2011
Svedka Vodka, a spirits brand known for its futuristic style, wanted a high-profile campaign to promote a costume for its well-known fembot girl. In the spring of 2011, Svedka AOR Shadow PR began planning a Halloween campaign to reinforce Svedka as the over-the-top vodka brand of choice. “The Svedka marketing team tasked us with creating out-of-the-box ...