Preaching green is all the rage in the PR industry these days, and frankly, it is time to re-examine the buzzword and have a serious discussion about what environmental stewardship really means and why it is important to business.
We'd all like to believe that the environmental movement has come to the fore because businesses are understanding that we are not using our resources wisely. The truth, however, is that America has gone green because of a groundswell of support from ...