STAMFORD, CT: They don't just sort mail anymore.
Office-equipment maker Pitney Bowes said it has some evidence that a yearlong rebranding effort, including a PR component, has paid off.
The company now enjoys a 130% increase in perception among C-suite executives - the main target of the rebranding campaign - that Pitney Bowes is an integrated mail and document-management company, rather than its former label of a postage-meter company, according to research conducted by Penn, Schoen & Berland Associates.
Recognition of Pitney ...