NEW YORK: Despite the economic challenges toward the end of the year, PR firms saw growth in 2008, according to 60% of firm principals that responded to a survey from the Council of PR Firms. Yet, only 33% expect growth in 2009 and 39% expect to stay flat, according to the “Year-End Survey of PR principals,” which questioned 57 Council members and firm principals.
During 2008, the consumer products and services (21%) and healthcare (19%) sectors performed the best. Overall, ...