SAN FRANCISCO: With hi-tech communicators expecting a slow rebound in 2003, they are adopting a wait-and-see attitude to spending more on PR, according to a new survey from Golin/Harris International.
Golin queried communications executives from 100 hi-tech firms about the tech sector and PR. And while 41% said PR has become a more important factor in marketing this year (up from 34% last year), only 30% enjoyed an increase in their PR budgets. In 2001, only 18% actually saw budgets increase.
"I ...