This week's Agency Excellence Survey, now in its third year, proves an interesting challenge in the area of benchmarking.
PRWeek operates many annual surveys, and the majority of them make it possible to benchmark attitudes year by year, by approaching a similar sample and asking a small, core group of similar questions within the larger survey.
But what makes the Agency Excellence Survey stand out is that its methodology, in part, allows respondents to shape the way the results are modeled. Not ...